Sunday, March 24, 2013
Crown Heights artisanal matzoh selling for twice the price in ritzy Upper East Side stores
Jews across the world will spend eight days noshing on the cracker-like food during Passover starting Monday. Religious law forbids eating bread during the holy week honoring the Hebrews escape from Ancient Egypt.
Most city supermarkets carry factory-made matzoh for under $5 a box.
The artisanal matzoh has become increasingly popular - but finding it outside of Brooklyn is a tough feat.
“People are willing to pay a lot for tradition,” said Benny Rogosnitzky, the cantor at the swanky Park East Synagogue on E. 67th St. “There is no one in Manhattan making these types of matzohs.”
Upper East Side shops said they carry D & T versus other Brooklyn bakery brands due to its rare recipe blending white and whole wheat flour.
Obsatz sells his boxes for $30 a piece.
By Simone Weichselbaum / NEW YORK DAILY NEWS