An Israeli ad agency has found an original way to promote
public awareness of violence against women in Israel.
In a campaign coinciding with the United Nations'
International Day for the Elimination of Violence against Women, marked on
November 25, Israeli advertising firm Twisted tackled the issue of excluding
women from the public sphere, Ice.co.il reported.
In the ultra-Orthodox city of Bnei Brak, images of women on
billboards are deemed immodest, especially if their knees, elbows and hair are
uncovered. This is also true in Jerusalem, where advertisers refused to run ads
on buses that picture women, out of fear the ads would be vandalized.
Instead of fearing vandalism in Bnei Brak, Twisted used it
in its favor, to help it get the message across: They put up a double-layered
poster featuring a woman's face, and her hair and shoulders uncovered, knowing
it would get vandalized, Ice reported.
Less than 24 hours after the poster went up, just as Twisted
had predicted, the face of the woman in the poster was ripped off, the report
said, revealing a message that read, "International Day for the
Elimination of Violence against Women 25.11.03."
A similar campaign was used in Tunisia, where the agency
Memac Ogilvy used a poster of the ousted President Zine el-Abidine ben Ali in
an attempt to encourage people to vote.
No comments:
Post a Comment