McDonald’s decided to take a stance against Jewish
settlements in the West Bank.
McDonald’s Israel refused a request to open a branch in the
city of Ariel in the West Bank, and angry residents are threatening a boycott
of the company.
Ariel residents expected the burger chain would open a new
branch in the city's commercial center that was opened by Rami Levi, but
McDonald’s Israel said that it is standing by a longstanding policy of not
opening branches the West Bank.
Ariel Mayor Eli Shviro was surprised by McDonald’s Israel's
refusal and said he immediately brought the matter to the attention of Rami
Levi CEO Rami Levy. "If this is the case, their decision is bad. It
discriminates.
We are allowed to live like everyone else in the country, and
this is out of place," Shviro said. "I believe that other large
companies will open branch locations in Ariel," Shviro added.
Rami Levi, said other Israeli companies have refused to open
locations in the new mall. "They are making a big mistake," he said.
The Israeli franchise of McDonald’s Corporation is owned by
Omri Padan, the founder of Peace Now.
McDonald’s Israel said in response: "This has always
been the policy of Dr. Omri Padan."
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