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Monday, November 28, 2011

Benetton ad in Israeli city Tel Aviv... showing enemies Netanyahu and Abbas kissing

Workers unfurl a billboard ad in Tel Aviv showing Israeli Prime Minister Benjamin Netanyahu kissing Palestinian President Mahmoud Abbas

Benetton have again risked the fury of world leaders by unfurling a billboard ad in one of Israel's biggest cities showing its prime minister kissing his long-time enemy, the president of neighbouring Palestine.

The high-impact image of Benjamin Netanyahu and Mahmoud Abbas puckering up is part of the Italian clothing label's controversial advertising campaign, Unhate, which was launched less than a fortnight ago.

It has already received plenty of attention, but the installation of one of the series' most provocative images in Tel Aviv may cause an even stronger reaction.

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