The Anti-Trust Authority has opened an investigation into
possible violations of the restrictions imposed on the monopoly power of the
Central Bottling Company Ltd. (Coca Cola Israel) in the soft drink beverage
market. The investigation was launched
covertly a few weeks ago.
Several of the company’s executives have been called in for
hearings since the investigations became public this past Monday, including
Coca Cola Israel’s president, Ronnie Kobrovsky and CEO Itzik Tamir.
Coca Cola has allegedly offered conditions to Tara Dairy
Ltd. to promote sales by offering trading conditions on Coca Cola and other
brands, which are said to have taken place both in retail and wholesale
markets, such as café chain franchises
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