The Chief Rabbinate released an urgent statement this week,
warning the Israeli public against Coca-Cola manufactured in the West Bank town
of Beitunia, near Ramallah, which is marketed alongside the strictly kosher
beverage that has been manufactured in the Israeli city of Bnei Brak for the past
decades.
According to the statement, written by Rabbi Yaakov Sabag,
director of the Chief Rabbinates Kashrut Department, and Rabbi Rafi Yochai,
head of the Kashrut Fraud Division, "We have recently discovered the
marketing of a four-pack Coca-Cola, in which each bottle carries a caption in
Arabic with no kashrut mark.
"This product is being sold for a reduced price and has
created confusion among the population, as the brand is known to be kosher in
Israel. An inquiry has revealed that the product is manufactured in the village
of Beitunia, near Jerusalem, without any kosher supervision."
Businesses supervised by the Rabbinate were asked in the
letter to avoid selling the Coke bottles from Beitunia, even if there is
allegedly no fear that the beverage is not kosher. Moreover, many kashrut
observers around the world buy the brand in local stores even without a kosher
mark, and it is perceived as kosher.
Nonetheless, the Rabbinate wrote in its warning, businesses
must avoid selling the Palestinian drink "due to the educational aspect,
so as not to get the public used to purchasing products without a kosher
mark."
Chief Rabbinate Spokesman Ziv Maor says that Coca-Cola is
made in Israel and abroad according to the company's secret and accurate
formula, yet there is no way of knowing whether a factory which is not
supervised by the Rabbinate uses the machine that produces the Coke to pack
other drinks which are not kosher, such as camel milk.
The warning, he adds, is aimed at making it clear to be
public that it must only consume beverages manufactured in a factory supervised
by the Rabbinate.
The Coca-Cola Israel company said it had nothing to do with
the production of the beverage in the Palestinian Authority. "There is no
need to mention that all our products are under the fine supervision of Rabbi
Landa and the Tel Aviv Rabbinate," the company noted in a statement.
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