Woman throws bag of flour on Kim Kardashian

Kim Kardashian following the flour 'attack.

woman threw an entire bag of flour on Kim Kardashian in the lobby of West Hollywood's London Hotel on Thursday night, but the reality TV megastar was unfazed.

Kardashian was appearing at a launch party held for her new fragrance True Reflection when the woman approached. After throwing the flour, the woman tried to run away, but someone close to Kardashian held her until security came, EOnline reports.

Kardashian, however, was not upset and laughed off the incident afterward, according to EOnline. She said she did not want to press charges against the woman.

That probably is the craziest, unexpected, weird thing that ever happened to me," Kardashian told EOnline. "Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there."

Paramedics were called to the hotel, but Kim, star of "Keeping Up with the Kardashians," said she did not need medical treatment. She went to her room, removed the powder and returned to the event 10 minutes later, according to EOnline.