Stephanie Becker jumped from the roof of 55 West 26th Street at about 8:15 a.m., said police.
She fell 30 stories to a parapet, just outside the building’s fifth-floor gym. Police said she did not leave a note.
Becker, originally from Stamford, Conn., graduated from the University of Pennsylvania and had an MBA from NYU, according to her social media pages.
She worked for IBM’s business consulting service.
“It’s sad. She was a sweet girl, really nice,” said Orion Mims, 40, a neighbor.
Becker comes across as cheerful on her Facebook page — on which she says: “I chew gum louder than you talk.
But don’t ask me to quiet down. I am NO negative nancy. I roll with the punches.”
Becker volunteered with a group that helped Jewish students at Penn and other universities.
While she was in college, Becker worked for a few months at CNN. She was hired at IBM after she graduated in 2006, and earned her MBA while she was employed there.
At work, Becker was an expert in advertising on video games, and co-authored a 2008 article on the subject in AdWeek.
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Updated 10/06/12
Heartbreaking new details about the successful businesswoman who fell to her death from a New York highrise on Thursday have emerged which suggest that the tragic death could have been a suicide.
Friends and family of 28-year-old Stephanie Becker have insisted that the Ivy League graduate was a happy person who would not have taken her own life.
But her neighbors in the building in Manhattan's exclusive Chelsea neighborhood now say they believe she might have jumped to her death - and rumors are circulating that it was not her first suicide attempt.
A source, who did not want to be named, said: 'Everyone who lives here is in so much shock over this, it's really put us on edge.
'I heard that a few people in the building saw her fall and hit the ground.
'There has also been talk that she was wheeled out of the building several months ago on a gurney after an apparent suicide attempt.
'But no one really knows the full story.'
Ms Becker did not leave a suicide note, and officials have not confirmed that the 30-storey fall which killed her was deliberate.
Ms Becker fell from the roof of 55 West 26th Street at about 8.15am.
Originally from Stamford, Connecticut, she worked for IBM as a strategy consultant, having achieved a degree from the University of Pennsylvania and an MBA from New York Stern.
She was an attractive, popular young woman, active within the Jewish community, and had traveled the world.
Friends and family described her as sweet and friendly. Rabbi Menachem Schmidt, who works as the director of Lubavich House at the University of Pennsylvania, said she was ‘wonderful’ and ‘happy', another friend described her as a 'sweet girl, really nice'.
The Chabad on Campus president also told the Jewish Daily Forward that she was a ‘beloved friend to many,’ and that the two of them had spoken within the past week.
Rabbi Schmidt also added that she went on a Birthright trip to Israel. 'She was a beloved friend to many,' he said. 'She was a social linchpin, somebody that everybody knew and related to, she was the best.
‘It is really, really hard to understand this. I feel sick, we all cared for her very much and I want people to remember her positively.’
Ms Becker's Facebook photographs show that she has ventured across the globe, taking trips to Singapore and Colombia among other destinations.
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